Integral Website Analysis

Usability Testing

Three quarters of consumers say poor website usability has put them off dealing with a company. A new online conversion survey finds the internet is now the first port of call for consumers looking into making a purchase, but poor website design turns many away. Eighty-six percent of UK consumers say they have researched a company online before choosing whether or not to use them but 78% have been put off from dealing with a company because of the poor process and usability on its web site.

What's included in the report?

Results of usability testing by our panel of web users

Report Includes

In 2008, 49% of UK consumers said they abandoned transactions when they encountered a problem; an increase of 12% from 2007 Computing.co.uk

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