Usability Testing
Three quarters of consumers say poor website usability has put them off dealing with a company. A new online conversion survey finds the internet is now the first port of call for consumers looking into making a purchase, but poor website design turns many away. Eighty-six percent of UK consumers say they have researched a company online before choosing whether or not to use them but 78% have been put off from dealing with a company because of the poor process and usability on its web site.What's included in the report?
Results of usability testing by our panel of web usersReport Includes
“ In 2008, 49% of UK consumers said they abandoned transactions when they encountered a problem; an increase of 12% from 2007 ” Computing.co.uk
“ Can't recommend them highly enough. ” Coombe Gallery